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Jaime Stevens

What’s different about your salons?
I think 90 percent of hair salons around the world start an appointment by saying, “Hi, what are we doing for you today.” We don’t do that. The customers are paying us for our expertise and it’s our job to ensure they leave looking incredible. We analyse your hair, your complexion, your style, your lifestyle and your face shape and then advise on what will suit you. I think having a good consultation is more important that the cutting. With a new client, a consultation should be a good a ten minutes.

Why did you choose Clapham?
I actually lived in Clapham for two years so I know it really well and my sister still lives here. When I was living here we used to go to bars on Abbeville Road and shop at the Ginger Pig butcher and I always said I would open a salon here one day. Abbeville Road could not suit me and my brand better – it’s a destination and we are a destination salon. We love Abbeville Road and the whole area has such a great vibe.

What can customers expect?
I’ve moved three of my top stylists over from my Kensington salon to join the Abbeville team. We are a five-star salon but we are relaxed and friendly and the salon has a more boutique feel. I hate really pretentious salons.

Who are your most famous celebrity clients?
I’ve worked with everyone from Madonna and Rihanna to Nicole Scherzinger and Pink. TV work really took off after I won Men’s British Hairdresser of the Year in 2006. I got approached by Gok Wan and started doing his hair and then worked on How To Look Good Naked. I then went on to be resident hairdresser on This Morning for two years. I was also the hairdresser on the X Factor for five years and so worked with loads of stars including Little Mix, One Direction, James Arthur, Nicole and Cheryl.

What are your cardinal rules when it comes to hair?
What is ‘on trend’ won’t necessarily suit you! Loads of people are walking around with the wrong colour hair for their skin tone or the wrong style for their face shape. We are about making people look great with a style, colour or cut that suits them and their lifestyle to a tee. We are a high-end salon but I wanted to also cater to everybody so, in the Abbeville Road branch for instance, we have graduate stylists doing a cut and blow dry from £35.

What are the top looks for spring and summer 2018?
Softer types of colour are very popular such as free-hand colouring and balayage. Beach- style colouring and textured hair is super hot and I can’t see these styles going out of fashion for a long time. Vivid pops of colour are also really cool but again it really depends on the person.

Jamie Stevens is offering 30 percent off all services with selected stylists. Not to be used in conjunction with any other offer. First visit only.


Jaime StevensBehind the scenes at the X FactorWith Ed Sheeran