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Christmas Jumper Day 2014

According to the internet, the definition of an ‘ugly Christmas jumper’ is ‘any jumper with a Christmas theme that is considered in bad taste, tacky or gaudy.’

Yet last year, a whole load of celebrities, including Myleene Klass, Julie Walters, Gok Wan and Dom Joly were spotted taking part in the festive jumper action. Why? Well, it was all because of an event called ‘Christmas Jumper Day.’
Christmas Jumper Day 2014 is on Friday 12 December and is a national fundraising campaign organised by the charity Save the Children. The day is all about 'making the world better with a sweater' - raising valuable funds by donating £2 to Save the Children and wearing a Christmas jumper. Everyone can join in, so get your workplace, school, friends and family involved and start to save lives - £2 could buy potentially life-saving antibiotics to treat three newborn babies fighting infections.

Although Christmas Jumper Day has been running for three years, the whole concept of festive knitwear is not a new one. In the UK, they first caught on during the 1980s and the trend was led by a variety of funky TV presenters. Unfortunately, during this time, the jumpers gained their ‘ugly’ reputation due to their ‘tacky’ embellishments and therefore they became reserved for the old and the ‘un-cool’. However, in 2010 they made a major comeback, as Amazon reported that sales had increased by 600% and by 2012 the Daily Telegraph described them as ‘this season’s must have’.

So, what changed? Well, people realised that Christmas jumpers did not necessarily need to be goofy or embarrassing: whilst off-the-wall designs are still on offer, high street brands are also increasingly producing stylish options for the more fashion-conscious. You know it’s a hot trend when Topshop is involved (last year they produced 34 different designs of Christmas jumper) and even super-luxurious high fashion brands such as Burberry and Jil Sander are all Christmas cosy.  

In 2014, nearly half of us own a Christmas-themed jumper and, thanks to Christmas Jumper Day, they are now a way of looking good and doing good.

Let’s help to ‘make the world better with a sweater’ this December. Sign up your workplace, school or group of friends at

Lola Skye