New Champagne Comes to Wimbledon

New Champagne Comes to Wimbledon

Wimbledon White, a new Grand Cru Champagne ideal for summer garden parties

A brand new Champagne has arrived in Wimbledon, just in time for summer garden parties. Wimbledon White, Grand Cru Champagne is the first offering from the newly formed Wimbledon Distillers, made in partnership with the French Champagne house Maison Herbert.

Crafted to evoke a sense of a Wimbledon summer, this refreshing Grand Cru Champagne has mineral notes and aromas of citrus and white flowers, making it the perfect drink for a warm day under the Wimbledon sun.

An elegant Grand Cru Champagne produced from high-quality grapes from the Grand Cru Village of Mailly Champagne, Wimbledon White is a mix of 35% Chardonnay and 65% Pinot Noir, with a dosage of 7g for a perfect dry finish.

The attention to detail carries through to the bespoke bottle and the classic logo, inspired by the delicate design of a delightful, family owned 1920’s Tiffany Cocktail strainer.

Wimbledon Distillers are producers & curators of fine beverages founded out of a proud brewing tradition as sister company to SW19’s favourite – Wimbledon Brewery. Their first spirit will be Wimbledon No.1 Gin, followed by a Wimbledon Whisky which will be distilled from the much-loved XXXK Vintage ale currently produced by Wimbledon Brewery. Work on the distillery will commence in September of this year to be ready for production early 2025.

Champagne partner Maison Herbert is an independent, family run Champagne house established in 1920. Set in Rilly-La-Montagne, they grow on 6 hectares divided into 30 plots located in 5 villages.

Thomas Herbert, Proprietor at Maison Herbert said: “I wanted to develop our brand abroad in places that inspire me and I am proud of this partnership.”

Mark Gordon, founder of Wimbledon Distillers, said: “We visited many independent vineyards in the Champagne region and selected 6 Champagnes to be tested by the distillery team, a team from Virgin Atlantic (another story) and various other friends and family. The target was something that evoked a sense of a warm sunny Wimbledon day in early summer.

“Walking across Wimbledon Common, picking up the mineral taste from the dry paths, the citrus of the sunshine and the aromas of elderflower and jasmine from the gardens in the village. Wimbledon White was born and we are excited to have partnered with Thomas and his team at Maison Herbert. My wife lives and works in Paris, so creating this champagne was a very enjoyable way to combine my time in France & Wimbledon.